So what is all the fuss about video marketing? Why video marketing to get yourself noticed? Well there are so many statistics now to make you wonder there is something in this that needs a closer look. So let us take a closer look.

Why Video Marketing?

Why Video Marketing? - This Will Tell You Why

Why Video Marketing? – This Will Tell You Why

As well as reading these fascinating facts and figures below, have a quick look at this video we produced outlining the benefits of video marketing.

There’s no getting away from it. Videos are here now and you should really be considering including videos as part of your local business plans. Video marketing trends tell us that videos are so very important for a local business nowadays.

You Need Videos For Your Local Business?

The video above gives you a flavour of how vital a video marketing campaign really is. In case you are still wondering if this is for you or not……

The Evolution Of Videos

In the last few years, we can clearly see how videos and video marketing has evolved.

For instance, did you know, on an average, 72 hours of video content is produced every 60 seconds….on YouTube alone!!! Also…….

  • 51% of marketing professionals around the world say that video is the content with the best ROI.
  • Marketers who utilise videos grow their revenue 49% faster than non-video users.
  • 64% of consumers go on to make a purchase after watching branded social videos (information via tubular insights).
  • 59% of business executives agree that if both video and text are available on the same topic, they are more likely to choose video over the text option.
  • Video drives an impressive 157% increase in organic traffic from SERPs.
  • Video when used on a landing page can increase conversions by 80% or more.
  • Videos in an initial email receive an increase in click-through rate by 96%.
  • Blog posts showing videos attract three times as many inbound links as blog posts without video.
  • Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
  • By 2019, internet video traffic will account for 80% of all consumer Internet traffic.
  • The average website visitor spends 88% more time on a website with video than a website without.

I think you will agree, these are pretty impressive figures.

So, what is preventing you embarking on your own video marketing campaign?

Aren’t Videos Expensive?

This may be a widely held view by so many local business owners. The short answer to that is – they can be. Of course they can. If a business goes for the full, what we call, Steven Spielberg full video production then yes, a video can be very expensive.

Understandably a small, local business may well not have the budget for such productions. Do they need such a large budget though? No, not really. We at Bold and Elite are pretty simple people who look for a simple solution to the type of challenges a small local business may face.

A typical small local business will not in all likelihood have their own Marketing department. Not only that, many businesses do not have the time or the knowledge of where or how to start their own video marketing campaign.

This is where we come in. For more details of how you can have your very own video marketing campaign produced for you, drop us a line at admin@boldandelite.com – or contact us through our “Contact Us” form HERE.

Quality videos that are Simple…..Affordable…..Professional.

For samples of some of the videos we have produced, take a look HERE.